2032 will be a turning point in the battle against climate change.
If we don't act now, the damage will be irreversible.
Human activity has already emitted over 8.6 billion tonnes of CO2
into the atmosphere and has melted 149.5 billion tonnes of ice as of January, 2021.

Despite these worrying numbers, the climate crisis can often feel like a distant and unsolvable problem for many people.
To make this issue gain the headlines, we launched an unlikely bid:
one of the coldest cities in the world as a Candidate City for the 2032 Summer Olympic Games.

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Agency: Africa
Creative Team: Rodrigo Adam, Mihail Aleksandrov, Leonardo Zardo, Maso Heck and Nicholas Bergantin  
Creative Director: Rodrigo Adam and Nicholas Bergantin 
ECD: Matias Menendez/ CCO: Sérgio Gordilho