To dissipate some myths that have followed me throughout my life,
I hereby declare, once and for all, that I did not speed up the "Crazy Dance"
roller coaster causing the collective vomit in Luna Park.

I have not came from the future, went to the past, 
do not have a friend called "Doc" and never, ever, 
stoled plutonium from Lybians.

Never had a TV show called "H"
and my nose is way smaller than his.

I'm not a hedge fund manager and was never part 
of "Easy Company". 

I confess that I'm into skateboard. But looks like I'm fond 
of skateknee, skateelbow, skateankle, skatebutt, as every part 
of my body hits the floor except the board.

I'm not part of Cobra Kai and if I had to choose, 
I would be Miyagi Team.

I'm from Brazil, not Canada, the only ice I met in my teens 
were inside refrigerators. 

Talking about teams, I'm a golden purple Lakers like Kareem, Magic and Kobe.
Sorry Larry.

I can only dribble like Juninho Paulista in my dreams 
and if the true GOAT, Rogério Ceni, was my relative I would be in every game myself.
So, please. Don't ask for tickets.

 I'm just a copywriter that have fun making up stuff for brands
that have something to say. Or not.
 

Today I'm part of Africa DDB team.
I also had the privilege to be part of Crispin, Porter+Bogusky, Anomaly, Isobar and Young & Rubicam teams. 

Here are some awards from 1% of ideas that I have created with some amazing people,
and had the chance to see the light of the day.

The other 99% was equally fun to make
and have won lots of Drawer Awards.
 

My favorite idea?
The next.
 

AWARDS

Cannes Lions

104 Awards
47 Lions
2 Grand Prix
6 Gold Lion
13 Silver Lion
26 Bronze Lion
58 Shortlisted

Grand Prix Entertainment Lions for Sport - (Sports for Good) - Salla 2032
Grand Prix Audio&Radio - (Excellence in Audio & Radio) - One Second Ads

Gold Lion Direct - (Excellence in Direct) - Salla 2032
Gold Lion PR - (Content Creation&Production) - Salla 2032
Gold Lion PR - (Corporate Purpose&Social Responsibility) - Salla 2032
Gold Lion Audio&Radio - (Innovation in Audio & Radio) - One Second Ads
Gold Lion Social&Creator - (Social Insights & Engagement) - Resale
Gold Lion Brand Experience - (Guerrilla Marketing & Stunts) - Ads Cover Rents

Silver Lion Film - (Market Disruption) - Let Her Run
Silver Lion Entertainment for Sport - (Fan Engagement) - The Exiled Team
Silver Lion Media - (Use of TV & Other Screens) - Pay Per Beer
Silver Lion Print & Publishing - (Innovative Use of Print) - The Beer Behind Sports
Silver Lion Brand Experience&Activation (Corporate Purpose & Social Responsibility) - Reviews for Naturalization
Silver Lion Brand Experience&Activation - (Live Brand Experience or Activation) - Fishermen Storytellers
Silver Lion Audio&Radio - (Branded Content/Podcasts) - Fishermen Storytellers
Silver Lion Audio&Radio - (Use of Humour) - Hurt to Hit
Silver Lion Audio&Radio - (Social Content Marketing) - One Second Ads
Silver Lion Direct (Corporate Purpose & Social Responsibility) - Reviews for Naturalization
Silver Lion Direct - (Digital&Social) - One Second Ads
Silver Lion Direct - (Data&Technology) - Resale
Silver Lion Direct - (Corporate Purpose & Social Responsibility) - Trucss

Bronze Lion Film -  (Corporate Purpose & Social Responsibility) - Salla 2032
Bronze Lion Film - (Media/ Entertainment) - Let Her Run
Bronze Lion Entertainment Lions for Sport (Branded Content for Sport) - Let Her Run
Bronze Lion PR - (Travel&Leisure) - Salla 2032
Bronze Lion Direct - (Travel&Leisure) - Salla 2032
Bronze Lion Creative Effectiveness - (Creative Effectiveness for Good) - Salla 2032
Bronze Lion Social & Influencer - (Corporate Purpose & Social Responsibility) - The Exiled Team
Bronze Lion Social & Creator - (Co-Creation & User Generated Content) - Fan Reporters
Bronze Lion Social & Creator - (Social Insights & Engagement) - One Second Ads
Bronze Lion Social & Creator - (Innovative Engagement of Community) - Trash Talk Codes
Bronze Lion Brand Experience&Activaton (Live Brand Experience or Activation) - Brahma Medical Department
Bronze Lion Brand Experience&Activaton (Live Advertising and Events) - Brahma Medical Department
Bronze Lion Brand Experience&Activaton (Consumer Services / Business to Business) - The Autism Journey
Bronze Lion Radio&Audio - (Innovation in Radio&Audio) - Alexa's Burnout
Bronze Lion Media - (Consumer Goods) - Ad-Free Movies
Bronze Lion Media - (Channel) - One Second Ads
Bronze Lion Design - (Creation of a New Brand Identity) - Salla 2032
Bronze Lion Design - (Medical Products) - Trucss
Bronze Lion Brand Experience&Activaton (Design-driven Effectiveness) - The Autism Journey
Bronze Lion Sustainable Development Goals - (Decent Work and Economic Growth) - Reviews for Naturalization
Bronze Lion Sustainable Development Goals - (Sustainable Cities and Communities) - SOS Bees
Bronze Lion Digital Craft - (Data Storytelling) - The Odyssey of Wilson
Bronze Lion Industry Craft - (Packaging Design) - 110 Years of the Striding Man
Bronze Lion Creative Commerce - (Innovative use of Commerce Channel) - Trash Talk Codes
Bronze Lion Health&Wellness - (Film) - The Cure
Bronze Lion Health&Wellness (OTC Products / Devices) - The Autism Journey


Shortlist in Film Craft (Script) - Let Her Run
Shortlist in Film Craft (Direction) - Let Her Run
Shortlist in Entertainment Lions for Sport - (Excellence in Sports Entertainment) - Salla 2032
Shortlist in Entertainment Lions For Sport - (360 Integrated Brand Experience) - The Beer Behind Sports
Shortlist in Entertainment Lions For Sport - (360 Integrated Brand Experience) - The Exiled Team
Shortlist in Entertainment Lions For Sport - (Brand Partnerships, Sponsorships & Collaborations) - The Exiled Team
Shortlist in Entertainment Lions For Sport - (Live Broadcast) - The Exiled Team
Shortlist in Film (Online&Viral Film)  - Let Her Run
Shortlist in Film (Challenger Brand) - Let Her Run
Shortlist in Film (Corporate Purpose&Social Responsibility) - Let Her Run
Shortlist in Film - (Challenger Brand) - Salla 2032
Shortlist in Film - (Travel&Leisure) - Salla 2032
Shortlist in Film - (Social Behaviour & Cultural Insight) - The Cure
Shortlist in PR - (Travel&Leisure) - Salla 2032
Shortlist in Media - (Social Behaviour & Cultural Insight) - Pay Per Beer
Shortlist in Media - (Use of Brand or Product Integration into a Programme or Platform) - Pay Per Beer
Shortlist in Media - (Use of Print / Outdoor) - The Beer Behind Sports
Shortlist in Creative eCommerce - (Payment Solutions: Devices & Technology) - Pay Per Beer
Shortlist in Print & Publishing - (Food&Drink) - The Beer Behind Sports
Shortlist in Direct - (Data&Technology) - Alexa's Burnout
Shortlist in Direct - (Use of Print / Outdoor) - The Beer Behind Sports
Shortlist in Direct - (Small Scale Media) - Brahma Phone
Shortlist in Direct - (Ambient Media: small scale) - Barcode Reader Ad
Shortlist in Direct - (Direct Response Digital: Websites, Microsites & Banners) - My Own Player
Shortlist in Direct (Culture & Context) - One Second Ads
Shortlist in Brand Experience&Activaton (New Realities&Voice-Activation) - Alexa's Burnout
Shortlist in Brand Experience&Activaton (Social Engagement & Integration for Live Experience) - The Exiled Team
Shortlist in Brand Experience&Activaton - (Brand-Owned Experiences) - Fishermen Storytellers
Shortlist in Brand Experience&Activation (Use of Website/Microsites) - Reviews for Naturalization
Shortlist in Brand Experience&Activation (Sponsorship & Brand Partnership) - Reviews for Naturalization
Shortlist in Brand Experience&Activaton (Social Behaviour & Cultural Insight) - Brahma Phone
Shortlist in Brand Experience&Activaton (Sponsorship & Brand Partnership) - Hauteam Couture
Shortlist in Brand Experience&Activaton - (Live Brand Experience or Activation) - Ads Cover Rents
Bronze Lion Creative Effectiveness - (Travel/ Leisure) - Salla 2032
Shortlist in Outdoor (Live Advertising and Events) - The Exiled Team
Shortlist in Outdoor - (Culture&Context) - Ads Cover Rents
Shortlist in Audio&Radio - (Casting & Performance) - Fishermen Storytellers
Shortlist in Audio&Radio (Consumer Goods) - One Second Ads
Shortlist in Audio&Radio (Consumer Goods) - Hurt to Hit
Shortlist in Industry Craft - (Brand & Communications Design) - 110 Years of the Striding Man
Shortlist in Design - (Brand Collateral) - Salla 2032
Shortlist in Social&Creator - (Use of Humour) - Trash Talk Codes
Shortlist in Social&Creator - (Co-Creation & User Generated Content) - Reviews for Naturalization
Shortlist in Social&Creator (Culture&Context) - One Second Ads
Shortlist in Social&Creator (Consumer Goods) - One Second Ads
Shortlist in Social&Creator - (Audience Targeting) - Resale
Shortlist in Social&Creator - (Social Commerce) - Resale
Shortlist in Digital Craft - (Data Visualisation) - The Odyssey of Wilson
Shortlist in Media (Media: Sectors) - One Second Ads
Shortlist in Media (Insights&Media Strategy) - One Second Ads
Shortlist in Media (Audience Insights) - Resale
Shortlist in Media - (Consumer Goods) - Ads Cover Rents
Shortlist in Media - (Use of Events & Stunts) - Ads Cover Rents
Shortlist in Creative Business Transformation - (Operational Transformation) - SOS Bees
Shortlist in Sustainable Development Goals - (Good Health and Well-Being) - Trucss
Shortlist in Health&Wellness (Health Awareness&Advocacy) - Alexa's Burnout
Shortlist in Health&Wellness - (Brand-Led Education & Awareness) - The Cure
Shortlist in Mobile - (Creative Use Of Technology) - Air Check In

D&AD

19 Awards
5 Graphite Pencil
10 Wood Pencil
4 Shortlisted

Graphite Pencil in Entertainment / Scripted Long Form - Let Her Run
Graphite Pencil in PR / Public Affairs - Salla 2032
Graphite Pencil in Art Direction / Integrated - Salla 2032
Graphite Pencil in Radio & Audio / Tactical - Alexa's Burnout
Graphite Pencil in Media - Forbidden Number

Wood Pencil in Film / Social Commercials Over 30 Seconds - Let Her Run
Wood Pencil in Film / Tactical - Let Her Run
Wood Pencil in Direct / Film - Let Her Run
Wood Pencil in Entertainment / Scripted Short Form - Salla 2032
Wood Pencil in Impact / Initiatives - Salla 2032
Wood Pencil in Branding / Tactical - Salla 2032
Wood Pencil in Art Direction / Direct - Salla 2032
Wood Pencil in PR / Reactive Response - Salla 2032
Wood Pencil in PR / Multi-Market - Salla 2032
Wood Pencil in Direct - Pay Per Beer

Shortlist in Film / Tactical - Salla 2032
Shortlist in Film / Promotions - Salla 2032
Shortlist in PR / Reactive Response - Let Her Run
Shortlist in E-Commerce / Cultural Experience - Stadium's Food Delivery

Clio Sports

19 Awards
1 Grand Clio
5 Golds
7 Silvers
9 Bronzes

Grand Clio in PR - Salla 2032

Gold Winner in Film - Let Her Run 
Gold Winner in Direct - Let Her Run
Gold Winner in Direct - Salla 2032
Gold Winner in Digital & Mobile - Pay Per Beer
Gold Winner in Medium Innovation - Pay Per Beer

Silver Winner in Film - Salla 2032
Silver Winner in Branded Entertainment & Content - Salla 2032
Silver Winner in Social Good - Salla 2032
Silver Winner in Branded Entertainment & Content - Pay Per Beer
Silver Winner in Social Media (Video) - Let Her Run
Silver Winner in Film Craft (Direction) - Let Her Run
Silver Winner in Social Good - Forbidden Number

Bronze Winner in Direct - Pay Per Beer
Bronze Winner in Direct - The Beer Behind Sports
Bronze Winner in Out Of Home - The Beer Behind Sports
Bronze Winner in Experiential - Forbidden Number
Bronze Winner in Out of Home - Forbidden Number
Bronze Winner in Design (Mascot) - Salla 2032
Bronze Winner in Design (Packaging) - Salla 2032
Bronze Winner in Design (Posters) - Salla 2032
Bronze Winner in Design (Posters) - Stadium's Food Delivery
 

One Show

12 Awards
4 Gold Pencil
2 Silver Pencil
2 Bronze Pencil
4 Shortlisted

Gold Pencil (Integrated Innovation in Integrated) - Salla 2032
Gold Pencil (Public Relations Current Event Response) - Salla 2032
Gold Pencil (Direct Marketing Targeted Video - Online) - Salla 2032
Gold Pencil (Direct Marketing Non-traditional & Guerrilla Marketing) - Salla 2032

Silver Pencil (Entertainment Innovation in Branded Entertainment) - Salla 2032
Silver Pencil (Public Relations Events & Experiential) - Salla 2032

Bronze Pencil (Branded Entertainment Short Form Video - Single) - Salla 2032
Bronze Pencil (Film Online Films & Video - Long Form - Single) - Salla 2032

Merit (Green Pencil)
Merit (Film - Innovation in Film) - Salla 2032
Merit (Branded Entertainment - Art Direction) - Salla 2032
Merit (Direct Marketing) - 110 Years of the Striding Man
 

El Ojo de Iberoamerica

80 Awards
5 Grand Prix
26 Golds
33 Silvers
15 Bronzes
1 Shortlist

Grand Prix Film (Contenidos hasta 5 minutos de duración) - Let Her Run 
Grand Prix Digital&Social (Acciones de concientización en redes sociales) - Salla 2032 
Grand Prix PR (Acciones de RSE) - Salla 2032  
Grand Prix Institutional Campaign - Stadium's Food Delivery
Grand Prix Digital & Social (e-commerce) - Pay Per Beer

Gold (Film) - Let Her Run 
Gold (Social Film) - Let Her Run 
Gold (PR) - Let Her Run 
Gold (Social Responsibility Campaign) - Let Her Run
Gold (El Tercer Ojo - Best Ibero America Campaign) - Let Her Run
Gold (PRODUCCION AUDIOVISUAL/Dirección de actores) - Let Her Run
Gold (Best Local Idea) - Salla 2032
Gold (CONTENIDO/ Plataformas digitales) – Salla 2032
Gold (DESIGN/ Diseño editorial) - Salla 2032
Gold (DIGITAL & SOCIAL/Viral Marketing) - Salla 2032
Gold (DIGITAL & SOCIAL/Branded Content) - Salla 2032
Gold (EXPERIENCIA DE MARCA & ACTIVACIÓN/Activaciones de concientización) - Salla 2032
Gold (FILM/Medios, entretenimientos, recreación y turismo) – Salla 2032
Gold (FILM/Comerciales hasta 180 segundos de duración – Salla 2032
Gold (DIRECTO/Lanzamiento y activación de marca) - Salla 2032
Gold (PR/ Acciones en plataformas digitales y sociales) – Salla 2032
Gold (SPORTS/Medios audiovisuales) - Salla 2032
Gold (SPORTS/Plataformas digitales y sociales – Salla 2032
Gold (SPORTS/Contexto y Actualidad) – Salla 2032
Gold (SUSTENTABLE/Medio ambiente) – Salla 2032 
Gold Media (Products) - Pay Per Beer
Gold Media (Innovative Use of Social Platforms) - Pay Per Beer
Gold (Digital/ e-commerce) - Stadium's Food Delivery
Gold (Direct/ Events & Activation) - Forbidden Number
Gold Print (Combined Formats) - The Beer Behind Sports
Gold Outdoor (Posters) - The Beer Behind Sports

Silver (Content/ Activation) - Stadium's Food Delivery
Silver (Design) - Let Her Run 
Silver (Writing for Advertising - Use of Copy) - Let Her Run
Silver (Institutional Campaign) - Let Her Run
Silver (Best Latin Idea) – Salla 2032
Silver (MEDIA/Entretenimiento, medio y turismo) - Salla 2032
Silver (CONTENIDO/Audiovisual) - Salla 2032 
Silver (CONTENIDO/Experiencia de marca) - Salla 2032 
Silver (DESIGN/Identidad y construcción de marca) - Salla 2032 
Silver (DESIGN/Instalaciones y artículos promocionales) - Salla 2032
Silver (EXPERIENCIA DE MARCA & ACTIVACIÓN/Experiencias y activaciones en plataformas digitales) - Salla 2032 
Silver (MEJOR IDEA LATINA PARA EL MUNDO/ Ideas de Iberoamérica para el mundo) - Salla 2032 
Silver (DIRECTO/Uso de plataformas digitales) - Salla 2032 
Silver (PRODUCCIÓN GRÁFICA/ Mejor Ilustración) - Salla 2032  
Silver (PR/Actualidad y contexto) - Salla 2032   
Silver (SPORTS/Excelencia en la experiencia de marca) - Salla 2032 
Silver (EL TERCER OJO/Medios, entretenimientos, recreación y turismo) - Salla 2032 
Silver Design (Design Experience) - Pay Per Beer
Silver Digital & Social (Technology) - Pay Per Beer
Silver Sports (Brand Experience) - Pay Per Beer
Silver (PRODUCCIÓN AUDIOVISUAL/Dirección de Arte) - Scoreboard 
Silver (MEDIA/Uso innovador en plataformas de audio) - Alexa’s Burnout 
Silver (RADIO/Uso no convencional de plataformas de audio/sonido) - Alexa’s Burnout 
Silver (SUSTENTABLE/Salud) - Alexa’s Burnout  
Silver (Brand Experience) - Forbidden Number
Silver (Direct Launching) - Forbidden Number
Silver Direct (Activation in Social) - The Beer Behind Sports
Silver Print (Drinks) - The Beer Behind Sports
Silver Direct (Use of Digital Platform) - The Beer Behind Sports
Silver Media (Use of Print) - The Beer Behind Sports
Silver Media (Innovative Use of Public Space) - The Beer Behind Sports
Silver Film Craft (Editing) - Dance Like One Of Us

Bronze (Film Craft - Screenwriting) - Let Her Run
Bronze (Viral Film) - Let Her Run 
Bronze (Integrated Campaign) - Let Her Run 
Bronze (PR - Use of Influencers) - Let Her Run
Bronze (Brand Experience) - Let Her Run
Bronze (DESIGN/Afiches y publicaciones) - Salla 2032 
Bronze (DIRECTO/ Eventos y acciones) - Salla 2032 
Bronze (PRODUCCIÓN GRÁFICA/ Mejor Dirección de Arte) - Salla 2032 
Bronze (PRODUCCIÓN AUDIOVISUAL/ Dirección) - Scoreboard 
Bronze Content (Activation) - Pay Per Beer
Bronze Design (Product Design) - Pay Per Beer
Bronze (DIGITAL & SOCIAL/Tecnología) - Alexa’s Burnout 
Bronze (EXPERIENCIA DE MARCA & ACTIVACIÓN/ Experiencias y activaciones en plataformas digitales) - Alexa’s Burnout 
Bronze (Social Responsibility) - Forbidden Number
Bronze Direct (Activation in Public Space) - The Beer Behind Sports
Shortlist - Film Craft (Directing) - Dance Like One Of Us

CCSP

16 Awards
1 Gold
4 Silvers
4 Bronzes
7 Shortlists

Gold Star Integrated Campaign - 110 Years of the Striding Man

Silver Star Design - 110 Years of the Striding Man
Silver Star Direct Marketing - Pay Per Beer
Silver Star Print - The Beer Behind Sports
Silver Star Outdoor - The Beer Behind Sports

Bronze Star Film - Mamma Cepêra
Bronze Star Direct - 110 Years of the Striding Man
Bronze Star Outdoor - 110 Years of the Striding Man
Bronze Star Promo - Barcode Reader Ad

Shortlist Film - Beer Tour
Shortlist Branded Content - Beer Tour
Shortlist Craft in Film Direction - Beer Tour
Shortlist Craft in Film Cinematography - Beer Tour
Shortlist Craft - 110 Years of the Striding Man
Shortlist Branded Content - Grain of Champions
Shortlist Direct - #WeAllLoveBeer
 

New York Festival

5 Awards
1 Grand Prix
2 Gold
1 Bronze
1 SeeHer Lens  

Grand Prix Film - Let Her Run
Gold Film (Social/Environmental Good) - Let Her Run
Gold Film (Online) - Let Her Run
Bronze Film Craft (Shortlist) - Let Her Run
SeeHer Lens Award Winner - Let Her Run

 

London International Awards 

7 Awards
1 Silver
4 Bronze
2 Finalist 

Silver Film (Online Film: Branded Content) - Let Her Run
Bronze (Online Film: Entertainment) - Let Her Run
Bronze (Online Film: Corporate Image/Social Awareness) - Let Her Run
Bronze (Production & Post-Production: Direction) - Let Her Run
Bronze (Production & Post-Production: Editing) - Let Her Run
Finalist (Production & Post-Production: Production Design) - Let Her Run
Finalist (Production & Post-Production: Cinematography) - Let Her Run

Profissionais do Ano

Winner (Campanha - Sudeste Capitais) - Mamma Cepêra
 

Effie Awards

Winner - 110 Years of the Striding Man
 

Fast Company's World Changing Ideas Awards

Winner - Salla 2032
 

Wave Festival

Shortlist - Film Craft (Editing) - Dance Like One Of Us
 

Prêmio Abril

Winner at Júri Popular Category - The Scariest Movie Session
 

Best 2014 World Cup TV Commercial - Meio&Mensagem

Winner - Dance Like One Of Us