Beer is seen as male beverage world wide. 
Although, almost half of the people interested in beer are women. To be exactly: 47%.
We wanted to spark the conversation to prove that women are so interested in beer just like men.
The discussion started in 9 countries and has spreaded around the world.

Shortlist Direct - CCSP 2016
Agency: CP+B Brasil
Creative Team: Pedro Galdi and Nicholas Bergantin/  Creative Director: Marcelo Rizério/  
Chief Creative Officer: André Kassu and Marcos Medeiros