In 2018, the most famous Walker in the world completed 110 years.
Before the creation of a campaign, we've created a product:
a special historical edition of collectible packs that gave origin to this walk.

Cannes Lions 2019
Bronze Lion Industry Craft (Packaging Design)
Shortlist in Industry Craft - (Brand & Communications Design) 

CCSP 2018
Gold Star Integrated Campaign
Silver Star Design
Bronze Star Direct
Bronze Star Outdoor
Shortlist Craft 

Effie Awards 2018
Winner 

One Show 2018
Merit Direct Marketing  
Agency: CP+B Brasil
Creative Team: Pedro Galdi, Mihail Aleksandrov, William Oliveira, Luiz Paccillo and Nicholas Bergantin/  Creative Director: Marcelo Rizério/  
Chief Creative Officer: André Kassu and Marcos Medeiros