It's enough to hear "not woman enough".
Part of the World Athletics tradition and mindset is to corner female athletes into proving
whether they really are women.

Sex Testing had many faces since the 1930s:
from gender ID cards to gynecological exams.
From Barr tests to chromossome analysis.
The new chapter of this constant bigotry in 2020,
says that if the level of the women's testosterone is higher than 5nmol/l
they are not considered women and can't compete.

Guess what?
No woman should have to prove that she is really a woman.
Differences should be celebrated not discriminated.
World Athletics keeps causing irreversible psychological damage to girls
that just want to do what they love. They just want to run.

#LetHerRun is a movement that embraces all women that want to run and are being kept from it.
Embrace it. Fight for it. Join us and support them to compete at Tokyo Olympic Games.
And never stop running.

letherrun.tokyo

Cannes Lions 2020/ 2021
Silver Lion Film (Market Disruption)
Bronze Lion Film (Media/ Entertainment)
Bronze Lion Entertainment Lions for Sport (Branded Content for Sport)
Shortlist in Film Craft (Script)
Shortlist in Film Craft (Direction)
Shortlist in Film (Challenger Brand)
Shortlist in Film (Corporate Purpose&Social Responsibility)
Shortlist in Film (Online&Viral Film)

D&AD 2021
Graphite Pencil (Entertainment / Scripted Long Form) 
Wood Pencil (Film / Tactical)
Wood Pencil (Film / Social Commercials Over 30 Seconds)
Wood Pencil (Direct / Film)
Shortlist (PR / Reactive Response)

Clio Sports 2020
Gold Winner in Film
Gold Winner in Direct
Silver Winner in Social Media (Video)
Silver Winner in Film Craft (Direction) 

New York Festivals 2021
Grand Prix Film  
Gold Film (Social/Environmental Good)  
Gold Film (Online)  
Bronze Film Craft (Acting)  
SeeHer Lens Award Winner  

London International Awards 2021
Silver Film (Online Film: Branded Content)
Bronze (Online Film: Entertainment)
Bronze (Online Film: Corporate Image/Social Awareness)
Bronze (Production & Post-Production: Direction)
Bronze (Production & Post-Production: Editing)
Finalist (Production & Post-Production: Production Design)
Finalist (Production & Post-Production: Cinematography)

El Ojo IberoAmerica 2020
Grand Prix Film (Contenidos hasta 5 minutos de duración) 
Gold (Film)
Gold (Social Film)
Gold (PR)
Gold (Social Responsibility Campaign)
Gold (El Tercer Ojo - Best Ibero America Campaign)
Gold (PRODUCCION AUDIOVISUAL/Dirección de actores)  
Silver (Design)
Silver (Writing for Advertising - Use of Copy)
Silver (Institutional Campaign)
Bronze (Film Craft - Screenwriting)
Bronze (Viral Film)
Bronze (Integrated Campaign)
Bronze (PR - Use of Influencers)
Bronze (Brand Experience) 

Agency: Africa
Creative Team: Rodrigo Adam, Pedro Galdi and Nicholas Bergantin/
Creative Director: Rodrigo Adam and Nicholas Bergantin
 ECD: Matias Menendez/  CCO: Sergio Gordilho