johnniejohnnie

For the first time ever, a Johnnie Walker campaign features a female as a main protagonist for the brand.
We wanted to inspire millennials audience to take action and make decisions about their future.

Bringing the "Keep Walking" concept to a younger audience.

Screen Shot 2020-07-06 at 15.55.29Screen Shot 2020-07-06 at 15.55.29
04-JW-MUD-desktop-1600×78004-JW-MUD-desktop-1600×780

Agency: CP+B Brasil
Creative Team:
Pedro Galdi, Mihail Aleksandrov, Luiz Paccillo and Nicholas Bergantin/  Creative Director: Marcelo Rizério/  
Chief Creative Officer:
 André Kassu and Marcos Medeiros