The longest olympic record in history belongs to Bob Beamon: 48 years. In 1968, he jumped 8.90m in Mexico.
Since then, every four years long jump athletes try to break his record. No one have succeeded.
In Rio 2016, Bob have challenged the best long jumpers in the world:
if someone breaks his record, he will buy him a beer.

Agency: CP+B Brasil
Creative Team: Pedro Galdi, Luiz Paccillo and Nicholas Bergantin/  Creative Director: Marcelo Rizério/  
Chief Creative Officer: André Kassu and Marcos Medeiros